As per media reports, the Kerala Cabinet might decide to significantly increase the price of liquor in its next meeting. In order to solve the current crisis in liquor supply, the government will waive the turnover tax for manufacturers and will incur a loss of Rs 170 crores as a result.
Bevco suffered a loss of 100 crores within fifteen days due to the crisis in liquor supply.
With reduced production at distilleries, there is a lack of availability of popular brands at retail outlets. Alcohol priced up to Rs 750 is not available. Bevco makes more profit by selling these types of lower priced brands. Companies have already demanded to increase the price of liquor due to the increase in the price of spirit.
Many leading brands of liquor are produced in distilleries in Kerala. An average of 20 lakh cases of Indian-made foreign liquor is sold in the state every month.