Filmmaker Karan Johar on Friday, urged everyone to consider Indian cinema as one industry rather than dividing it into different categories.
He was speaking at a press event of ‘Brahmastra’ promotions in Hyderabad. Karan Johar said that Indian cinema should be addressed as the Indian film industry and not Bollywood or Tollywood.
“We are trying to penetrate into every corner… This is Indian cinema. Let’s not call it anything else. We keep giving it wood, Tollywood, Bollywood. But we are not up in the woods anymore. We are out of them. We are now proudly part of Indian cinema. Each and every film will now be from Indian cinema,” Johar said.
The event also saw Ranbir, Alia, Nagarjuna and Mouni in attendance along with Rajamouli and his “RRR” star Jr NTR, who was the special guest.
Rajamouli said it was important for creative minds to promote cultural exchange between north and south India. Jr NTR thanked both Johar and Rajamouli for “uniting” the Indian film industry.
At the event, Alia sang the Telugu version of film’s love song “Kesariya” and later said as the movie inches closer to the release she is going through a range of emotions.
“Being here today, talking about ‘Brahamstra’ feels very emotional. We dreamt about this film with our eyes wide open, with our hearts and soul. None of the efforts that we have put in can be compared to anything that Ayan has put. He is our guiding force,” she added.
Ranbir thanked Rajamouli, Nagarjuna and Jr NTR for supporting the film.
The film will hit the theatres across India on September 9, with “RRR” director SS Rajamouli on board as presenter for the south region, where the movie will also be released in Tamil, Telugu, Kannada and Malayalam.