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MixIndia > Blog > News > Film News > This is history in Malayalam cinema, Prithviraj’s movie Bhramam is coming as a hybrid release, do you know what a hybrid release is?
Film News

This is history in Malayalam cinema, Prithviraj’s movie Bhramam is coming as a hybrid release, do you know what a hybrid release is?

Rakesh Sudheesan
September 17, 2021 11:45 pm 11:45 pm
Rakesh Sudheesan
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This is history in Malayalam cinema, Prithviraj movie Bhrama is coming as a hybrid release, do you know what a hybrid release is?  Read here
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Bhramam is a movie starring Prithviraj in the lead role. This is a black comedy crime thriller movie. The film is directed by Ravi K Chandran. He is the cinematographer of the film. Apart from Prithviraj, Unnimukundan, Mamata Mohandas and Rashi Khanna also play the lead roles in the film. The film will be released on Amazon. It is also a Malayalam remake of the Bollywood movie Andhadhun.

Prithviraj had visited the UAE yesterday. It was here that Prithviraj made an announcement. “Brahman will be coming to GCC as a theatrical release. The film is set to release in other parts of the world soon. The film will be released through Amazon Prime. This is a curious thing. We tell the audience, the movie is available, where do you want to see it? This has already happened in all foreign countries. Just two or three years ago. Major films are likely to be released on the same day in theaters and through Ott. There is an exciting future ahead for the film industry, ”says Prithviraj.

A hybrid release is when a movie is available on multiple platforms simultaneously. Thus, Brahman is all set to release its first hybrid release in Malayalam. The film will be released online in countries including India. Meanwhile, the film will be released in theaters in GCC countries. This is the first such experiment in Malayalam but not in other languages.

Radhe, who played the lead role of Salman Khan, was recently released. The film was released simultaneously in theaters and online. The film was released through the C5 app. Last week, a similar Vijay Sethupathi film was released. After the film premiered on Sun TV, it was available on Netflix Media from the following afternoon.

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