2023 was a very bad year for Malayalam cinema. Only a handful of films became successful that year. Moreover, many of the films were short films made for online platforms. All these were films to any standard. But 2024 was a golden year for Malayalam cinema. We had many hits in Malayalam. Manjummal Boyz, the biggest grosser in the history of Malayalam cinema, was not only a huge number of films up to 100 crores.
But the situation is not the same in other industries. Telugu cinema is going through a big crisis. The Telugu box office has not budged for the past few months. No significant income is generated. It can be known that the reason for this situation is the lack of proper planning. Moreover, because it is summer, Andhra Telangana regions are very hot. That's why people here are not interested in coming to the theater.
Apart from this there are two other big reasons. The IPL season is currently underway. Cricket is as important to people as cinema. Therefore, it is known that a large number of people do not come to the theater because of IPL. Not only that, the election in Telangana was recently over. Its excitement has not yet subsided. So far the calculation is that people are not coming to theaters because of IPL and elections.
But this is not the main reason. Many low quality movies have been coming out of Telugu recently. According to last year's estimates, Telugu has become the largest industry in Indian cinema. It was also the first time in history that an industry surpassed Bollywood. Meanwhile, Telangana Theater Association has decided to close down only single screen theaters in the state for 10 days. It is known that this does not apply to multiplexes.
