Union Minister for Information and Broadcasting Anurag Thakur today inaugurated the India Pavilion at Cannes Film Market ‘Marche du Film’. With an aim to make India a favorite destination for foreign film makers, Anurag Thakur today unveiled two schemes to incentivize shooting of foreign films and foreign co-productions with India.
Union Minister of Information & Broadcasting @ianuragthakur inaugurated the CII Pavilion at the 75th #CannesFilmFestival.#IndiaAtCannes #Cannes2022 pic.twitter.com/0342yCcwlX
— Ministry of Information and Broadcasting (@MIB_India) May 18, 2022
The two schemes viz Incentive Scheme for Audio-Visual Co-production and Incentive Scheme Shooting of foreign films in India are aimed at unleashing the potential of Indian media and entertainment industry.
Shooting of foreign films📽️ in India gets a boost
Union Minister @ianuragthakur unveiled two schemes to incentivize the shooting of foreign films and foreign co-productions with India. #CannesFilmFestival2022 pic.twitter.com/0IQrbTfCTs
— PIB India (@PIB_India) May 18, 2022
Speaking on the strong intent of Government to make India a favorite filming destination, Shri Thakur said “We have a strong intellectual property regime, and the digital medium now complements the other more established modes of consumption and dissemination such as theatres and movies. This has brought about a democratisation of consumer choice like never before, and our government is intent on preserving this via support to the creative industries.”
Union I & B Minister @ianuragthakur at the inauguration ceremony of India Pavilion accompanied by a star-studded Indian delegation.#IndiaAtCannes #CannesFilmFestival #Cannes2022 @shekharkapur @ActorMadhavan @deepikapadukone @arrahman pic.twitter.com/eartHgctOR
— Ministry of Information and Broadcasting (@MIB_India) May 18, 2022
“Bharat ka cinema, daurna chahta hai, udna chahta hai, bass rukna nahi chahta”, paraphrasing a dialogue from the movie ‘Yeh Jawani Hai Diwaani’, Thakur said that through the beautiful journey Indian cinema has inspired global film makers and also been inspired by them and 2020s are the best time to make art and films in India, the Minister added.
Crediting India’s film restoration work for its scale Thakur said the Government has embarked on world’s largest film restoration project under the National Film Heritage Mission and as part of this drive, 2200 movies across languages and genres will be restored to their former glory.
Congratulating the India Pavilion Thakur said “India Pavilion is a feather in our cap and only with your Vishwas and Prayas today, it will become the pioneer of the Indian dream tomorrow.”
The Minister released the official poster of 53rd edition of International Film Festival of India at the India Pavilion.
Speaking on the occasion actor Tamannaah Bhatia said that India has contributed to the global film industry for many years and now in 75th year of independence the partnering of Cannes Film Festival with India is truly iconic. Actor Nawazuddin Siddiqui added to the sentiment saying that India is a land of many stories and these stories from grassroots are worthy of global prominence. Actor Deepika Padukone commented that this was a proud moment that India was the country in spotlight at Cannes on 75th anniversary of independence, adding that Indian cinema is at the cusp of greatness and this achievement at Cannes is only a beginning.
