Honda Motorcycle and Scooter India has launched an interesting campaign for the new CB Shine SP. The 360 degree campaign for the bike, will reach people via all the major channels in India. Essentially designed to strengthen the style image of CB Shine SP, the campaign is being developed by Asatsu DK Fortune Communication. The campaign, ‘Effortless Style Gets Sportier’ mainly differentiates the CB Shine SP rider in terms of the style quotient.
The new CB Shine SP is specifically meant to find an attraction amongst the younger generation of the country.
