Tata group on Thursday launched its super app Tata Neu in a bid to bring all its brands in a single platform as it look forward to play a key role in the Indian e-commerce industry which is currently overpowered by Amazon and Flipkart.
In a social media post, Tata Sons Chairman N Chandrasekaran said Tata Neu combines the traditional consumer-first approach of the group with the modern ethos of technology.
“It is a Neu day today! Tata Digital, the youngest member of the Tata family, brings you Tata Neu today,” he wrote on LinkedIn.
“The Tata Group is focused on transforming businesses for the digital world, and in the consumer context, bringing them together into a unified platform that offers an omnichannel experience. Our aim is to make the lives of Indian consumer simpler and easier”, he said.
“The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience”, Chandrasekharan added.
As the Tata Neu app goes live today, Chandrasekaran said, “It makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join.”
The users can access a range of services from over a dozen of the group’s consumer brands across fashion, finance, gadgets, groceries, hotels, health, tech and travel. Consumers can download the app from the Google Playstore and will be available on Android, iOS and Tata Digital website.
The customers can also make bill payments, check their account balance, manage e-mandates and carry out account transfers and self-transfer transactions. Users can also make use of their credit and debit cards to purchase on the app.
