In a first, Indian EdTech company, BYJU’S has been announced as an official Sponsor of the FIFA World Cup Qatar 2022 which is scheduled to be held from November 21 to December 18 in Qatar.
The company took to Twitter to announce the news and wrote, “We are delighted to announce that BYJU’S would represent India at the biggest stage as an Official Sponsor of the FIFA World Cup Qatar 2022 TM.”
The tweet further added, “This would make BYJU’S the first EdTech brand to sponsor this prestigious event globally. Stay tuned for more updates!”
Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022 trademarks, emblems and assets. It will also run unique promotions to connect with football fans around the world.
According to FIFA’s official statement, Byju Raveendran, BYJU’S founder and CEO, said, “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.”
